A CDP system ingests, consolidates and normalizes customer data from multiple online and offline sources. The data is centralized for analytics, campaigns, and other business needs.
CDPs organize data for immediate use with minimal effort to set up the CDP. Unlike a traditional data warehouse, set-up and maintenance doesn’t require technical expertise.
One Customer View
A CDP visualizes collected data through individual user profiles, creating a 360-degree customer view by tapping into a single, central data repository.
Unifies Customer Data
Using a customer data platform eliminates inconsistent data pulled from multiple online and offline sources and creates a reliable, unified single customer view.
3rd Party Data Access
Third party martech and campaign delivery software can easily access data stored in a CDP.
CDPs enable users to gain insights from real‑time data, identify high‑value segments, boost machine learning with high‑quality data, and predict a customer’s future steps.
A CDP democratizes customer data access, eliminates IT bottlenecks, and provides data access for superior marketing, customer service, and business intelligence.